Create a Solid Brand Identity to Increase Your Online Presence Business owners can leverage their marketing power by understanding the difference between their brand and their brand identity. A company's "brand" is defined by its core values. It's what a company wants... read more → April 4, 2015 Gina Traficant No Comments Advertising, Advertising Campaign, Advertising Plan, Company Culture, Graphic Design, Guest Blogger, Internet Marketing, Marketing, Marketing Campaign, Social Media