Devra Betts is a Healthy Gut Advisor and Holistic Health Consultant. A graduate of the Institute for Integrative Nutrition where she learned innovative coaching methods, practical lifestyle management techniques, and over 100 dietary theories – Ayurveda, gluten-free, Paleo, raw, vegan, macrobiotics, and everything in between, Devra now coaches people on making transformative change in their health one step at a time.
She hosts a podcast on the LG Podcast Network called Wake The Health Up, which can be found on your favorite podcast listening platform. Devra agreed to answer some questions about her experience making a podcast and sending it out into the world for people to enjoy and learn from.
Q: How has beginning a podcast helped you in business (more money, more visibility, more raving fans? more networking opportunities?)?
A: I have had some engagement from the podcast on social media and my business is gaining more visibility. I am learning how to grow my listeners, bring more value, and gain more visibility.
Q: Why did you decide to host one (build a wider audience, reach more ppl, be more efficient with your time, support a product/service you offer?)?
A: I decided to host a podcast to reach more people with a message of hope in taking responsibility for their own health and to build an audience to promote coaching programs, online programs, and the book (that I was writing and now published)
Q: What held you back (self-confidence, a stutter, cost, logistics, marketing and promotion, peer-pressure?)?
A: I allowed Lack of confidence, lack of knowledge, cost, marketing, and promotion to hold me back at times.
Q: How did you overcome it (training, mentorship, practice, collaboration, research, gained technical skills?)?
A: I have gained more confidence by just getting started and with the mentorship and collaboration provided by the team.
Q: How did it affect your perspective of yourself, if at all (more technical than you thought? Less social than you thought? Less eloquent and concise with your words than you realized?)?
A: I learned that I could relax a bit and be more natural like I was having a conversation with the person I was interviewing.
Q: How did it affect your friends’/family’s perspective of you, if at all?
A: My friends and family were proud of me for doing the podcast and encourage me further to share my knowledge.
Q: How did is effect your clients’ perspective of you, if at all?
A: Current clients appreciate the podcast. I have discovered how important consistency is. It is especially gratifying when a listener reaches out and thanks me because they learned something from a guest, or found the conversation meaningful.
Q: How did you choose your guests?
A: I choose guests that have specific health-related knowledge that can help people experience a health transformation or a guest with their own health transformation.
Q: How did you choose a name?
A: I choose the name based on the name of my book with encouragement from Christina 🙂
Q: How did you choose your artwork (photo vs. illustration), logo (symbology, colors, etc), and brand messaging (upbeat, serious, helpful, etc)?
A: The artwork was created by a graphic designer and I loved it…it’s time to wake up and take responsibility for our own health (despite the often conflicting and misleading information out there)
Q: How did you decide on the structure (interviewing, length, storytelling, back-and-forth dialogue discussion, using the same interview questions, etc.)
A: I may go solo on the podcast occasionally but my goal is to interview experts that bring a holistic perspective to the health care crisis we are experiencing as a nation. Although I make an effort to keep the interview to 30 minutes, 40-45 minutes seems a more natural flow for the conversational Q & A style. I typically ask the same three questions of each guest but most questions come as a result of the guest’s expertise or based on the course of the conversation.
Tune-in to Devra’s latest podcast episode, and get her book at DevraBetts.com.