Shortly after I got hired at the local newspaper, I would excitedly announce to friends about my new job and the response was pretty much the same, “I like to write. I should write for the paper too!” Many individuals believe writing whether it be for an article, blog, or brochure is a breeze. Soon those individuals realize how daunting the task of writing actually is. Often, writing is more challenging for individuals when marketing a business. Businesses have more competition than ever, especially on the internet. Therefore, you must know what potential customers are looking for. Below are three tips that distinguish established writers from inexperienced ones when creating content online to market a business.
1) Consistency. It’s exactly like doing homework in school. If you did homework two days in one week, four days in the next, and one day the week after then you’re probably not going to get the best results at the end of the semester. Same holds true with creating content for your blog or website. You don’t have to publish often but you must publish consistently – once a day, once a week, or once a month. Customers will start to look forward to that new blog post every Tuesday.
2) Lean writing: Get to the point fast. Many new writers write like they speak – adding verbosity. If you’re new to writing, set aside some time a week before publishing. Write, edit, and re-edit your post. Have someone else edit it. You’ll be amazed how much verbiage can be cut with a fresh pair of eyes. In fact, readers flip through online articles so quickly that content should stay between 250-400 words.
3) Create quality content. This is age of “I want it when I want it. I don’t want to wait til next week for the next episode of my favorite TV show to air.” Hence, why Netflix is so popular. You MUST capture prospects when THEY want your product. To get more website traffic, rather than “trying” to sell readers – capture them by educating them, writing how-to’s, and showing them something they didn’t know. Readers will search, return to, and favorite your webpage. When they’re ready to purchase they will buy from the company they trust.
Are you getting the results you want from your sales? Curious how your small business marketing strategy is doing? Get a free report of your online presence by contacting us at 702.900.3419